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Edgbaston set to be first UK venue to offer family-orientated hospitality


Ahead of another action-packed summer of cricket in 2020, Edgbaston, in partnership with official hospitality provider Keith Prowse, have confirmed the launch of a new, family-oriented package. This makes the stadium the first UK cricket venue to offer a child-friendly hospitality option at major match day cricket.

This new bundle, containing one adult and one child place, will be available for all weekend days of major matches at Edgbaston in 2020, with a 25% discount on an under-16s place.

The family package is available to purchase now for Day 2 & Day 3 of the West Indies Test match, Ireland ODI and Vitality Blast Finals Day by visiting the Keith Prowse website or contacting an Account Manager on 0121 369 1994 (Option 4).

This package will be available to purchase in the Experience Club, an informal, affordable way of soaking up the electric Edgbaston atmosphere with an incredible view of all the action.

Top experience: Edgbaston’s Experience Club offers a primo view of the action. Getty Images/Keith Prowse

The Experience Club provides the perfect setting for the whole family with an interactive Game Zone, including VR fun and driving simulators, offering a great addition to the on-field entertainment. This packages also incorporates relaxed, street food style dining with an extensive range to cater for all.

Chief Operating Officer at Edgbaston Stadium, Craig Flindall said: “Following a historic year of cricket in 2019, we have been looking at new ways we can engage with cricket fans, of multiple generations, and create new opportunities to experience cricket at the highest level.

“We’ve seen more and more children and families attend matches at Edgbaston and many have already experienced hospitality in one of our suites.

“Now with the introduction of the first dedicated family hospitality package at a UK cricket venue, we hope it will encourage more families to take up the opportunity to experience world-class cricket in a fun, friendly and relaxed environment.”

The addition of the inaugural season of The Hundred in 2020 will bring a new way of watching cricket.

Edgbaston are set to host five Birmingham Phoenix home games throughout July and August under coach Andrew McDonald. Further details on all premium, experiential packages will be released in early 2020. 

For further hospitality information, please contact keithprowsePR@threepipe.co.uk

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