SPECSAVERS will sponsor the County Championship for the next four seasons after agreeing a deal with the ECB.
The competition had been sponsored by insurance firm LV= for the last 13 years with Specsavers already featuring on clothing worn by umpires officiating in all three county competitions.
The financial terms of the new sponsorship deal have not been released.
ECB commercial director Sanjay Patel said: “We’re very pleased to have agreed a deal with Specsavers after holding discussions with several interested parties about this sponsorship package.
“The County Championship continues to enjoy a strong following and the competition’s geographical spread across 18 different counties will help Specsavers gain wider brand exposure at both regional and national level.”