Isabelle Westbury reveals how the summer game is to lean on the expertise of a man with football connections to increase revenue

Branching out: Manchester United playing in the USA at Michigan Stadium. Inset: Manu Sawhney

Last week, the International Cricket Council announced the appointment of its new Chief Executive Officer. It comes six months after the incumbent, former South African Test wicketkeeper David Richardson, declared that he would be stepping down from the role that he has held for the past seven years.
In naming Manu Sawhney, the ICC appears to have made a very deli...