Prodger: Game must now seize this free-to-air opportunity

Role models: Final heroes Jos Buttler and Ben Stokes

By Richard Edwards
YOU don’t have to be Nostradamus to see the potential of England’s nerve shredding World Cup success.
But that doesn’t suddenly make it a single match cure for all of the sport’s ills.
Simon Prodger, managing director of the National Cricket
Conference, was at Lord’s for a final that didn’t so much defy convention as rip it to pieces.
And with England having placed cricket firmly back in the national consciousness, he is calling on stakeholders from across the sport to act to ensur...

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