ENGLAND’S new playing kit, from New Balance, was launched earlier this month with a welcome return for the cable-knit sweater, a classic piece of design if ever there was. Accompanying the launch was a letter, signed by 17 current England players, to Test cap number 677, the next new cap and, as such, not yet selected.
The letter, which has an accompanying video, is the kind of thing marketing agencies love and this one was conceived by London-based BMB. But it works better when it is recited over the short film clip, which pulls off the trick of being both moody and uplifting. On the...