ISABELLE WESTBURY

Superstar pals: Ronald McDonald went into sponsorhip with World Series cricket Down Under in the Seventies, but it’s his company’s marketing nous that may hold a lesson for cricket’s shortest form in the modern age

Twenty 20 cricket is often accused of being just a shorter, flashier form of the real game – just another fast food sugar rush.
The explosion in the number of T20 tournaments has brought warnings that the fixture list is now saturated, each game worth less and less. It is harder to recall an individual T20 than it is a Test, but as the...