ACTIONS have consequences and while England are reserving judgment over Ben Stokes’ drunken brawl his kit sponsor, New Balance, is not – the American company terminating its deal with the all-rounder with immediate effect.
The move follows one by Greene King, the brewers, who pulled an advertisement featuring Stokes as well other England players. Greene King are team sponsors so will still carry the ads that do not feature the all-rounder who England have suspended until further notice.
This cutting adrift by sponsors coincides with the charm offensive launched by Stokes and his...