RICHARD CLARKE
AKA The Grumbler
In recent years, one of the sports industry’s buzziest buzzwords has been diversification. Having built your brand (sorry), you need to sweat the assets (apologies) and monetise (forgive me, once again) with a new product.
Esports seemed to have the appropriate synergy (last one, I promise) when it first came to prominence a decade or so ago because, well, it was sport.
But while a title like FIFA is credited with teaching soccer to the US and its competitions have been shown on Sky and BBC, there has been no game with anywhere near the same profile in crick...
